Our client, Ruthia, wanted to create a new kind of fan economy by creating a more direct connection between artists and their fans through the "Listen to earn" method. Through this format, even independent artists can build their own brands and fan circles.

Subject

Singers already have many ways to distribute their work now, such as Youtube, Spotify, etc., but there is no way for singers to directly relate and interact in any way with the fans who listen to their music through these platforms.

Therefore, the main issue this time was to enable singers to take the initiative, to fully interact with their fans closely, to drive each and every one of them and make them a powerful spreading force, so as to achieve a strong fan economy.

Solution

In order to facilitate fans to listen to the music of the singers, we connected Spotify and Youtube, respectively, with Renaissance, so that fans can listen to the music directly inside the app without having the singers re-upload the songs to our platform, reducing the burden of the singers and the burden of the early servers.

After that, in order to increase fan motivation, we created a point mechanism linked to the singer. Fans can earn points by listening to the singer's songs and by the act of sharing them, using the points fans can exchange them for relevant peripherals provided by the singer, and the singer can use this act to expand his fan circle and increase his popularity, creating a win-win situation.

Results

After the App was launched, it quickly accumulated over 100,000 members in a short period of time, with a maximum online volume of over 10,000 users in the same period. The singer and the fans formed a strong bond through this platform, and the interaction generated between the two not only increased the singer's own visibility and influence around the fans, but also drove a strong economic benefit between the singer and the fans.